BRIEF: When the moment calls for us to stand together against a shared challenge, we have proven time and time again that it takes a nation to effectively answer to that moment. It almost goes without saying that we individually carry a sense of duty, an ethical responsibility towards national safety and the general air of happiness across our motherland. We all – in our individual ways –love everything Namibia and so will protect her, together. Our response to the current global pandemic is very telling of this.
CONCEPT: In order for a nation to stand united, each one of us must acknowledge our role and play it fully. It is for that reason that we proudly launched the #TakesANation campaign: to encourage the mantra it #StartsWithMe and to remind each of us of our responsibility towards one another and our country. It is a reminder to Shop Responsibly; Drink Responsibly; Socialize Responsibly; Entertain Responsibly; and Enjoy Responsibly. And in the context of COVID-19, let’s remember that every action on an individual level, impacts on a global scale: it #TakesANation and it #StartsWithMe.
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